About Raritone

Raritone is an AI-powered fashion shopping platform where customers can discover and purchase clothing — and virtually try everything on using their own photo before they buy.

We started with a simple observation: online fashion has a try-on problem. Sizing is inconsistent, photography flatters the hanger more than the person, and returns are wasteful. Raritone fixes that by putting a virtual fitting room inside every product.

Try before you buy — for real

Every product card and product page has a Try It On button. Upload a clear photo, and our 2D virtual try-on engine shows how the garment looks on you in seconds. No 3D avatar, no app download — just your photo, your size, your decision.

Built for India, designed like a fashion house

We’re a premium, minimal, fashion-first store — not a SaaS dashboard. Generous whitespace, restrained typography, large photography, and smooth micro-interactions. Apple-like simplicity, fashion-house curation. Our visual language is black, white and neutral fashion tones with a discreet clay accent.

What we sell

Men’s and women’s essentials — t-shirts, shirts, hoodies, jackets, tops and dresses — from Raritone Studio and a small roster of partner labels. Every listing shows real pricing in INR, accurate inventory by size, and honest ratings.

What’s next

This MVP ships with 2D try-on. Our architecture is ready for 3D avatar and AR try-on when those models are production-ready — without rebuilding the storefront. The tryOnService abstraction makes the model swappable.

Raritone Private Limited · Bengaluru · Made in India